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The Brief: Own share of voice at All-Star Weekend 2018.

The Approach: All-Star Weekend is for industry insiders. People who truly love the game and the culture are kept out by high ticket prices and VIP guest lists. We decided to democratize All-Star Weekend, creating a first-of-its-kind brand experience bringing together the best of basketball, music, and sneaker culture.

The Work: 747 Warehouse St was a 2 day sport and culture festival combining immersive experiences, exclusive sneaker drops, community engagement, and live music performances. The event was attended by over 18,000 consumers and dominated the landscape of ASW 2018.