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At the start of 2024, adidas tasked KAMP with developing a narrative throughline telling the story of their partnership with superstar KC Chiefs quarterback Patrick Mahomes. The positioning took shape across multiple touch points throughout the year, coming to life in activations, cultural moments, and a partnership with Texas Tech University.

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KAMP set a clear path that was used to elevate the partnership's presence in football and popular culture at large.

The creative positioning sat under the messaging of “Harmony in Chaos” - a representation of Mahomes competing at the highest level of sport while conquering pressure with boundless joy for the game. 

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Returning to Mahomes' alma mater Texas Tech, KAMP ignited fans by unveiling a massive 45’ x 90’ “It’s Showtime” tifo across the student section. The banner featured an image of Mahomes debuting the new Texas Tech adidas Galvanized jersey in solidarity with the team suited up on the field. 

The stadium exploded with excitement during the reveal which was amplified nationally via a Fox Sports broadcast.

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Drawing on Mahomes' passion for F1 racing, KAMP made a big splash in London during the British Grand Prix with a huge CGI OOH stunt. KAMP recreated a 3D model of the Mahomes II Race Against Time colorway and strung them over iconic London landmarks like Big Ben and the Tower Bridge. The resulting larger-than-life digital stunt blurred reality, driving buzz on social and pushing the shoe into the cultural conversation. 

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ACTIVATION / ART DIRECTION / BRAND STRATEGY / CONTENT STRATEGY / COPYWRITING / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / EDITING / MOTION GFX + VFX / PHOTOGRAPHY / POST PRODUCTION / PRODUCTION / PROJECT MANAGEMENT / RETOUCHING / SOUND DESIGN / VIDEO CAPTURE

Creative Agency: KAMP

Director & DP: Preston Smith

Photographer: Kenneth Cappello, Anthony Blasko

Illustrator: Mason Mondon

Stylist: Suna Kwak

Drone Capture: We Fly Aerial Media

Color: Pinata Post

Sound: Th3rd Sound

Production: KAMP

Post: KAMP

November, 2024

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Over the summer, Fat Tire partnered with legendary skate brand Vans for a limited-edition release of collab cans and packaging. KAMP worked with Fat Tire to develop an attention grabbing, co-branded campaign appealing to the like-minded folks at the cross section of FT’s core audience and younger fans aligned with the Vans lifestyle.

Knowing that TikTok viewers are consuming content differently, KAMP tailored our assets using a platform-relevant approach. A beer can POV concept put the collab product front and center within lifestyle and skate scenes, while an epic fingerboard video edit gave a nod to skate film tropes.

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Collage-based artwork has long represented the DIY connective tissue & rebellious spirit of both Fat Tire and Vans. Drawing from this shared brand DNA, KAMP combined, layered, and juxtaposed elements pulled from lifestyle & in-studio photo shoots as a way to bring product to the forefront.

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ART DIRECTION / BRAND STRATEGY / CONTENT CREATION / COPYWRITING / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PRODUCTION / PROJECT MANAGEMENT / TALENT MANAGEMENT

Creative Agency: KAMP

Director of Photography: Martin Riegel

Editor: Martin Riegel

Sound: TH3RD Sound

Production: KAMP

Post: KAMP

April 2024

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.