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Amazon Music is all about fans. During the summer of 2023 the streaming platform reached out to KAMP to craft a festival experience that breaks through the clutter and delights audiences at select 2023 music festivals. Showing up on the ground at Stagecoach and Outside Lands, we created LIVE moments that gave fans unprecedented access to the music and artists they love.

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We turned heads at Outside Lands with a reflective exterior and custom mural by Bay Area artist Chaz Bear. Fans passed through a colorful astera-lit hallway leading into a memorable, music-filled experience that took over the 3-day festival.

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Fans got a chance to rub shoulders with their favorite artists during meet & greets and interview sessions with Bars & Nuggets host Bimma Williams.

ARTIST APPEARANCES

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Stagecoach attendees enjoyed the official festival livestream in our striking, technicolor build. Interactive touchpoints throughout the space kept fans engaged with perks and upgrades to enhance their festival experience.

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Points of interaction throughout included exclusive merch giveaways at custom designed UX screens, Country music artist meet & greets, VIP pass giveaways, and unlimited pics in the Amazon Music LIVE photobooth.

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ACTIVATION / ART DIRECTION / BRAND STRATEGY / CONTENT CREATION / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PARTNER MANAGEMENT / PRODUCTION/ PROJECT MANAGEMENT

Creative Agency: KAMP

Art Department/Build: Hawthorne Industries

Photobooth/Robotic Arm Vendor: Sharingbox

Production: KAMP

Post: KAMP

Summer 2023

IGNITING FANDOM AT YOUR FAVORITE FESTIVALS

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A newly launched partnership between Kim Kardashian and Beyond Meat broke the internet with a viral video moment where the tastemaker samples her favorite offerings from Beyond Meat dishes, delivering a reassuring approval mid-chew.

As the newly appointed Chief Taste Officer, Kim Kardashian leverages her status as an iconic cultural tastemaker to give Beyond Meat her highly sought-after stamp of approval.

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When Kim K does ANYTHING, there’s bound to be critics coming out of the woodwork to invent controversy. In our case, the dark side of the internet invented a conspiracy that our “Taste Consultant” didn’t actually eat the food she was promoting. Just as this story was taking off, we responded with an “outtakes” edit that showed Kim happily eating LOTS of Beyond on set and in between takes. This second edit created an entirely new wave of impressions and kept the campaign in the conversation for an extended news cycle.

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CONSUMER RESEARCH / BRAND STRATEGY & POSITIONING / CREATIVE CONCEPT / VISUAL DIRECTION / DESIGN / CONTENT CREATION / FILM PRODUCTION / TOOLKIT DEVELOPMENT / EDIT & POST PRODUCTION / PROJECT MANAGEMENT

Creative Agency: KAMP

Director: Michael Johnson

Director of Photography: Corey Rood

Photographer: Pierre Auroux 

Food Stylist: Paty Winters

Production: KAMP

Post: KAMP

May 2022

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BEYOND MEAT APPOINTS A NEW CHIEF TASTE OFFICER

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.