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A fully integrated year long brand campaign, focusing on four key moments: Pre-Holiday, International Women’s Day, Women’s World Cup and International Day of the Girl.

Throughout these four key moments, we launched a campaign across all channels encompassing: broadcast, social led athlete video series, eComm takeover, OOH, retail, partnerships with grassroots organizations, a series of youth sports activations and a Twitter female high school livestream platform, all to serve as proof points to taking action to create real change.


We started with an honest statement of intent. the “dear adidas” letter went up on campus where employees would see it every day, and was accompanied by a company-wide email with the same intention setting message.

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OOH was targeted in key cities: Los Angeles and New York City. Through digital and print placements, the hyper-local campaign called out to neighborhoods and boroughs to join adidas and share their ideas for breaking down barriers to women in sport.

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We sat down with women on the adidas roster to talk about the barriers they are breaking in the industry and beyond. These candid conversations lived on YouTube and social, the collection evolving with the campaign to tell the stories of 16 women from 7 disciplines.

Featured Talent


“adidas Announces Bonus Payout for FIFA Women’s World Cup Winners Equal to Male Counterparts” — Sports Illustrated

We kicked off the Women’s World Cup with a new brand film focused on the inequality for women’s sport media coverage. The film announced a new live streaming platform of Women’s High School Sports on Twitter and new Partnerships with Girls On The Run, ASU Global Sport Institute and Jen Welter’s Girls Flag Football Camp.

The film was followed up by a brand announcement and commitment on Twitter to the winning adidas women’s FIFA World Cup Athletes to receive the same performance bonus payout as their male peers. The final moment announced a partnership with the US Soccer Foundation celebrated with a soccer field day launch event for 120 girls and a commitment to build new pitches in underserved communities.


“We play for a purpose. And that purpose is for the next generation.”
— Chiney Ogwumike, She Breaks Barriers Video Series

On International Day of the Girl, adidas partnered with UP2US Sports to celebrate the launch of their new digital coaching curriculum with an exclusive coaching clinic. The clinic sought to give its 100 attendees the tools and skillset to keep girls in sport. On Oct 12th, adidas partnered with The NY Mayor’s Fund to Advance NYC and invited 50 girls from the city to an exclusive basketball camp.

The camp sought to show girls they belong in sport, and give them the confidence they need to keep playing.


“Each female entrepreneur that enters the community will inspire another wave of women, generating a ripple effect that will radiate through the sports world.” — Fast Company

A 2-day workshop in NYC led by adidas and iFundwomen brought together 9 women entrepreneurs from around the world for panels with adidas athletes and one-on-one coaching from the iFundWomen team to develop a crowdfunding campaign. To their surprise, the women also received financial support from adidas for their businesses.

The workshop participants were joined by a panel of adidas leaders, athletes and spokespeople. Billie Jean King, Jackie Joyner Korsee, Robin Arzon, Jessamyn Stanley, Ally Love and Adriene Mishler shared their intimate journey of their own entrepreneurial endeavors while answering questions and offering advice. The campaign concluded with a commitment for a year long mentorship for each participant with iFundwomen as well as an open call for others to apply to the program by submitting their own industry-changing businesses to then receive similar financial support and coaching.

BRAND STRATEGY / CREATIVE CONCEPT / CONTENT CREATION / ART DIRECTION / DESIGN / EXPERIENCE DESIGN / EVENT MANAGEMENT / PROJECT MANAGEMENT / PRODUCTION

Creative Agency: KAMP

Production: KAMP

Post: KAMP

December 2018

AN ACTION PLAN FOR ADIDAS TO PROVIDE VISIBILITY AND ACCESS TO WOMEN’S SPORTS

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In 2016, we partnered with adidas to introduce AlphaBOUNCE to the market as the first adidas running shoe to exist at the intersection of sport and culture.

Through a series of dynamic campaigns, we collaboratively expanded the consumer’s interest in running past its traditional demographic. Our team established the AlphaBOUNCE as a shoe not just for runners, but for athletes who need to run to train, employing a more training-lifestyle-driven approach to its imaging, strategy, and promotion.


American Football wide receiver DeAndre Hopkins fronted the inaugural AlphaBOUNCE campaign introducing this new member to the adidas Running family. Communication touchpoints attracted consumers with the concept of “flow state”, positioning AlphaBOUNCE as the footwear that enables the athlete to reach a zone where confidence, determination and clarity flow as one — creating a sense of limitless performance.

With the opportunity to work directly with adidas’ product design team to create the identity for a brand-new shoe franchise we jumped at the opportunity to develop the sharpest product positioning for a shoe franchise that adidas Running had ever seen.

Gil Scott Heron's legendary track “Running" became the anthem for AlphaBOUNCE’s second act, bringing the story of limitless performance to a wider reach of athletes who run to dominate their sport. This curation of cross-category adidas athletes included: Carlos Correa, Justise Winslow, Moriah Jefferson, and Marcus Peters.

The mantra “Don’t Call Me a Runner” lead us into the world of imagining athletes running in and around their zones of sport, where lines of sport provided a graphic thread throughout our films and corresponding photography.

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Run the Game reinforced AlphaBOUNCE as the game-changing running shoe designed to give athletes the edge they need to control their field of play. This expansive globetrotting effort captured adidas athletes on their respective fields of play across the globe.

Athletes included Gareth Bale (Madrid, Spain), Damian Lillard (Portland, OR), Caroline Wozniacki (New Orleans, LA), Beauden Barrett (London, UK), Florencia Galarza (Portland, OR), James Harden (Houston, TX), Landon Collins (New York, NY), Ning Zetao (Bejing, China).

Instinct brought the rapidly growing franchise into the future to tell a dynamic story. The campaign highlights AlphaBOUNCE’s latest torsion tech system’s many benefits in reaching “flow” state; a realm of determination an athlete channels in moments of seemingly effortless domination.

CREATIVE CONCEPT / CONTENT CREATION / DESIGN / SPATIAL DESIGN / MOTION DESIGN / 3D DESIGN / PROJECT MANAGEMENT / PRODUCTION

Creative Agency: KAMP

Production: KAMP

Photography: Marcus Smith, Kennett Mohrman, Anthony Blasko, Zach Lewis, Neil Dacosta, Jon Humphries, Adam Levey

Directors: Michael Johnson, Aaron James

Post: KAMP

Music: Singing Serpent, Gil Scott Heron

June 2016

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LAUNCHING A NEW WAVE OF SPORT PERFORMANCE

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.