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A new category message and visual system grounded in honest insights that celebrates individuality, inclusion and limitless potential, on and off the court. This new positioning was solidified through a phased digital and broadcast campaign launch, with athlete insight driven storytelling and visuals that get on a face-to-face level with the consumer.

FREE TO CREATE is a mindstate that shapes your world on and off the court. The moment when your  individual creativity allows you to perform on instinct.

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Through a rollout of stills, video and comms strategy we worked to represent adidas Basketball’s perspective on the game and the culture. The sport isn’t just played in the biggest arenas, or by the top athletes - it’s played by anyone with a ball and a hoop. 

With that said, what does free to create look like? It’s the family in Nebraska playing on the side of their barn, kids in China playing via a FPV drone, a father teaching his daughter in Oakland, all demonstrating what “Free to Create” looks like in our world today. 

James Harden’s Free to Create brand film highlights his journey of self-discovery and limitless potential while inspiring our limitless creators to search for their own creative freedom. 

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FREE TO CREATE: THE ADIDAS BASKETBALL FAMILY

The Free to Create mantra was further contextualized by the adidas Basketball roster, with each film further exploring the psyche of the limitless creator.

CREATIVE STRATEGY / CONCEPTING / CREATIVE DIRECTION / FILM PRODUCTION

Creative Agency: KAMP

Production: KAMP

Post: KAMP

September 2019

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UNLOCKING UNLIMITED POTENTIAL FOR ADIDAS BASKETBALL

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KAMP was given the opportunity to reveal a once-in-a-lifetime, one-of-a-kind collectors card to the world: The Lebron and Bronny James dual autograph from Bowman 1 of 1. Narrated by Lebron James himself, the card was unveiled at the end of a 60-second film. Lebron tells the Origin of Greatness story by looking at where it all started for him and sharing the distinct origin stories of some legendary first Bowmans; Caleb Williams, Julio Rodríguez, Victor Wembanyama, Caitlin Clark, Bryce Young and Ronald Acuna Jr.

KAMP crafted a set for the film, seen through the mind's eye of our narrator, that reveals the details of this prestigious collector's space. We carefully selected and designed specific corners of the room to align with each athlete and their respective moment of greatness.

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The 1-of-1 Bronny and Lebron James Bowman card is revealed in the final shot of this moment defining brand film, marking a new partnership between Lebron and Topps. This new deal sparked conversation and hype across the digital sphere.

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ART DIRECTION / BRAND STRATEGY / CONTENT CREATION / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN PRODUCTION (FILM)/ PROJECT MANAGEMENT

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.