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Days before the premiere of the highly anticipated second season of Severance, KAMP collaborated with Apple TV+ to bring the world of Lumon Industries to the middle of NYC’s Grand Central Station.

A large glass cube containing a fully staffed and working office surprised daily commuters. At the end of day one, the stars of Severance showed up unannounced to staff the office themselves. For three hours, Adam Scott, Britt Lower, Zach Cherry, Tramell Tillman, and Patricia Arquette appeared in-character as their “innies," going about tasks, participating in team building exercises, and refining numbers at their work stations.

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"Apple TV+ Stages an Eerie Stunt at Grand Central for Severance Season 2"
 – ADWEEK

"‘Severance’ Pop-Up Sends 
The Internet Into A Meltdown"
 – FORBES

"‘Severance’ Cast Brings Lumon Offices to Grand Central Station"
 – THE HOLLYWOOD REPORTER

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Built using actual props from the series’ iconic set, the stunt operated for 18 hours over the course of two days, continuously drawing huge crowds who couldn't look away. The stunt went viral, creating massive buzz across social and beyond. 

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ACTIVATION / ART DIRECTION  / CONTENT CREATION / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PARTNER MANAGEMENT / PRODUCTION / PROJECT MANAGEMENT / TALENT MANAGEMENT

Creative Agency: KAMP

Set Design: KAMP

Art Department: Readyset Inc

Production: KAMP

January 2025

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Amazon Music is all about fans. During the summer of 2023 the streaming platform reached out to KAMP to craft a festival experience that breaks through the clutter and delights audiences at select 2023 music festivals. Showing up on the ground at Stagecoach and Outside Lands, we created LIVE moments that gave fans unprecedented access to the music and artists they love.

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We turned heads at Outside Lands with a reflective exterior and custom mural by Bay Area artist Chaz Bear. Fans passed through a colorful astera-lit hallway leading into a memorable, music-filled experience that took over the 3-day festival.

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Fans got a chance to rub shoulders with their favorite artists during meet & greets and interview sessions with Bars & Nuggets host Bimma Williams.

ARTIST APPEARANCES

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Stagecoach attendees enjoyed the official festival livestream in our striking, technicolor build. Interactive touchpoints throughout the space kept fans engaged with perks and upgrades to enhance their festival experience.

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Points of interaction throughout included exclusive merch giveaways at custom designed UX screens, Country music artist meet & greets, VIP pass giveaways, and unlimited pics in the Amazon Music LIVE photobooth.

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ACTIVATION / ART DIRECTION / BRAND STRATEGY / CONTENT CREATION / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PARTNER MANAGEMENT / PRODUCTION/ PROJECT MANAGEMENT

Creative Agency: KAMP

Art Department/Build: Hawthorne Industries

Photobooth/Robotic Arm Vendor: Sharingbox

Production: KAMP

Post: KAMP

Summer 2023

IGNITING FANDOM AT YOUR FAVORITE FESTIVALS

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.