There's been a cultural shift within football. Creativity, self-expression and style are changing how the game is played. It's no longer just about creating hype - it's about creating the unexpected.
An animated series featuring the most expressive faces from sport and culture delivered the hottest on field collection from adidas and BAPE in a way that no one saw coming.
Bringing the collection to Atlanta for a photo ready pop up during the Super Bowl provided an exclusive presale opportunity for the hypebeasts on the ground and a fomo moment for those watching it all unfold on the gram.