Lucchese_FW24_Hero_21.jpg

Lucchese_website_logo.png

KAMP hit the trail with Texas-based luxury boot maker Lucchese to create a brand campaign exploring the iconic symbol of the American West — The Cowboy. 

KAMP took two portrayals of modern western luxury — the imagined and the living cowboy — and melded them into one, showcasing how Lucchese exists seamlessly in both. In Texas, they don't have to import luxury. It's already on their feet.

Lucchese_1.jpg

Lucchese_4.jpg

Lucchese_3.jpg

Lucchese_2.jpg

Lucchese_Social_1.jpg

Lucchese_Social_3.jpg

Lucchese_Social_2.jpg

The Lucchese FW24 campaign came to life through a :30 film (the brand's first commercial),  photography, social postings, and website takeover.

KAMP created the rugged canvas backdrop for the shoot. Starting with an iPad sketch inspired by reference paintings, digital brushes were used to capture the look of an oil painting along with a number of layering techniques to achieve the desired texture on the final scaled up canvas print.

Lucchese_FW24_Textures_14.jpg

ART DIRECTION / CONTENT CREATION / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PRODUCTION / PROJECT MANAGEMENT

Creative Agency: KAMP

Director of Photography: Brandon Kuzma

Set Design: Lorus Allen

Set Decorator: Vanessa Valarde

Stylist: Jesse Dell

Horse Trainer: Leo Rueda

Video Colorgrade - Clinton Hollister

SFX & Mix - Chip Sloan

Music: Easton

Production: KAMP

Post: KAMP

September, 2024

05_WE_Group_0744_2.jpg

Dr. Martens_Horizontal_Logo_Black (2) copy 4.png

For the Dr. Martens 2022 holiday campaign, KAMP and the iconic footwear brand celebrated the bold, the uninhibited, and what makes us unique. We partnered with Papi Juice, a Brooklyn-based art and music collective that celebrates queer and trans PoC through community-oriented events. Together, we captured vibrant imagery of a chosen-family gathering that embraces celebrating as you are.

KeyVisuals_Phase1_300x250.png

KeyVisuals_Phase2_300x250.png

KeyVisuals_Phase3_300x250.png

KeyVisuals_Phase4_300x250.png

For Giving Tuesday on November 29th, Papi Juice shared the images to their Instagram account to encourage followers to donate to the Trevor Project, with Dr. Martens matching the proceeds up to $50k.

Social_Template_IG_Grid_DrMartens_04.png

Social_Template_IG_Grid_DrMartens_05.png

Social_Template_IG_Grid_DrMartens_07.png

18_DF_1460 Loud Leopard Gunmetal_2676.jpg

21_DF_1460 Loud Leopard_MaterialPairs-PapiJuice_3038.jpg

08_WE_1460 Pink Smooth_1230.jpg

08_WE_1460 Pink Smooth_1134.jpg

04_WE_1460 Sulphur Yellow Smooth_0510_2.jpg

04_WE_1460 Sulphur Yellow Smooth_0610_2.jpg

The Holiday imagery shot by New York City-based photographer Guarionex Rodriguez Jr. was used in OOH placements, in-store, and online at drmartens.com.

14_LR_MaterialPairs-PapiJuice_2286_b.png

EF52EAF0-8DE8-45FB-A432-9CC58DADE49B.png

ART DIRECTION / BRAND STRATEGY / CONTENT CREATION / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PRODUCTION / PROJECT MANAGEMENT / TALENT MANAGEMENT / WEBSITE DEVELOPMENT

Creative Agency: KAMP

Photography: Guarionex Rodriguez Jr.

Styling: Dominick Barcelona

Makeup: Mollie Gloss

Hair: Andrita Renee

Production: KAMP

Post: KAMP

November 2022

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.