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Adidas partnered with the iconic nu metal band KoRn for a capsule collab fed by three decades of heavy rock history. To celebrate the launch, adidas tapped Kamp to create a takeover of the brand's Melrose location for the ultimate fan shopping experience. 

Showcasing KoRn’s personal memorabilia that inspired the partnership, Kamp designed and built an in-store, career spanning archival display to house the new collection.

Pulling inspirations from KoRn's groundbreaking 1996 record Life is Peachy, the build featured the band's original artwork and apparel designs from frontman Jonathan Davis. In addition, Kamp created a custom "speaker stack" couch where the band conducted in-store interviews and press.

Along with covering exterior signage with custom banners highlighting KoRn's years long love affair with the Three Stripes, the first 50 fans shopping the new collection received a custom KoRn poster signed by the band.

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Kamp utilized KoRn's in-store appearance to capture the unboxing of the collection for the first time, as well as re-creating iconic photos of JD and the band to serve as campaign imagery for adidas SS24 looks.

ACTIVATION / ART DIRECTION / CREATIVE DIRECTION / DESIGN / PRODUCTION / PROJECT MANAGEMENT

Creative Agency: KAMP

Fabricator: Chris Hawthorne

Production: KAMP

Post: KAMP

October, 2023

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To kick off the chilly months known as Cuffing Season, we brought together Chipotle, Hinge, Uber Eats and rom-com love guru, Rebel Wilson to spice things up.

With the insight that Chipotle is one of America’s favorite date spots, the Uber Eats exclusive Cuffing Season Menu offered three tasty ways to get the vibe right for any dating occasion, and included an opportunity to win one-on-one dating advice with Rebel herself.

Our love guru Rebel Wilson fronted the campaign, attracting audiences with her deadpan one-liners while a suite of assets swept in-app billboards, social, emails and push notifications.

We furthered our reach by partnering with the dating app Hinge, offering an in-app burrito prompt, an email blast and a series of social videos featuring Rebel completing her Hinge profile.

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We created 3 custom meal combos — a first for Chipotle — that were exclusive to the Uber Eats app, each with their own storytelling about the date they represent. The menu was a success, driving a 5% increase in total order value on Chipotle Uber Eats orders, and a 25% incremental increase of new Eaters to Uber Eats.

Additional motivation to order off the menu was generated with the opportunity to win individual dating advice with the hilarious Rebel Wilson and dating guru Matthew Hussey. Consultations with the winners were conducted remotely and broadcast via IG live, with highlight reels hitting the social channels the next day.

BRAND STRATEGY / CREATIVE CONCEPT / CONTENT CREATION / CREATIVE DIRECTION / DESIGN / PROJECT MANAGEMENT / PRODUCTION / MOTION DESIGN / SCRIPT WRITING

Creative Agency: KAMP

Production: KAMP

Director: Michael Johnson

Photography: Nat Gray

Post: KAMP

November 2020

REBEL WILSON ENSURES WE HAVE SOMETHING TO KEEP US WARM THIS WINTER... OR SOMEONE?

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.