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KAMP partnered with adidas Originals at ComplexCon 2025 to debut Star City, a tripped-out activation celebrating adidas’ groundbreaking collaboration with streetwear brand Hellstar. 

Reimagined as an otherworldly LA retail plaza, the immersive funhouse fused blacklight, graffiti, wheatpaste posters, and surreal ooze to create one of the most talked-about moments of the weekend and massive demand for the collab Superstars. Fans entered for exclusive product access and live customization by in-house airbrush and screen print artists, earning Star City top honors for Best Booth Design and Best Collab at ComplexCon 2025.

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Fans moved through a black-lit marketplace featuring the adidas x Hellstar capsule, then into a spray-painted alley where exclusive pieces were purchased through walk-up deli windows. Each purchase was finished live by Hellstar airbrush artist Miles Franklin, whose work also covered the walls, turning every item into a one-of-one from Star City.

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ACTIVATION/ ART DIRECTION / BRAND STRATEGY / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PARTNER MANAGEMENT  / PRODUCTION / PROJECT MANAGEMENT

Creative Agency: KAMP

Fabrication: Chris Hawthorne

Production: KAMP

Post: KAMP

October, 2025

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KAMP and Uber Eats formed a posse and rode into the 2025 Calgary Stampede to deliver deals and old west delight to all the cowpokes.

Rodeo fans moseyed through the Get Almost, Almost Anything General Store for a chance to rope prizes, wrangle Stampede themed Uber Eats swag, snap plenty of pics, and scan the shelves of sundries (Coyote Brew, anyone?) to find deep discounts on grocery and food delivery. Giddy up and yeehawww!

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Guests explored the shelves to hunt down QR codes placed on product throughout the space. When scanned, the codes dropped discounts for restaurant and grocery delivery on Uber Eats so hungry rodeo-goers could rustle up some grub after the Stampede.

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We invited influencers to tour the General Store, try their hand at ring toss, and take full advantage of the many photo ops in the space. Content of the experience flooded social feeds, cementing the activation as a must-visit during the Stampede for fun, rodeo goodies, and plenty of deals on Uber Eats delivery.

ACTIVATION / ART DIRECTION / BRAND STRATEGY / CONTENT STRATEGY / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PARTNER MANAGEMENT / PRODUCTION / PROJECT MANAGEMENT

Creative Agency: KAMP

Fabrication: Big HQ

Production: KAMP

Post: KAMP

July, 2025

GET ALMOST, ALMOST ANYTHING GENERAL STORE

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.