HTF_20201113_30242RC_R.jpg

THTF.png


Netflix’s “The Harder the Fall” is a Black American Western whose characters are loosely based on real stories of cowboys, lawmen and outlaws of the 19th-century American West. To create excitement for this new title we built an immersive living version of the film’s fictional town of Redwood City, in the heart of NYC’s Meatpacking District. We partnered with real Black cowboys and Black-owned businesses to authenticate the experience, providing moments of education and stoppable era-inspired products in celebration of the Black American West.

A curation of NYC creators extended the show’s narrative with special moments throughout our Redwood City build. Key Moments: Two pop-up marketplace tents with products from Sincerely Tommy and The Brooklyn Circus, C.A. Boseman Train Car Museum with Tintype photobooth, chain stitching customization by We Tight Knit, Cowboy Camp hosted by cowboys PURA and roper Wefts Tyrus, a performance area with stories by Trae Venerable, and on-site beverages by Brooklyn Tea served out of Stagecoach Mary’s Saloon.

PARTNERS

REDWOOD.NYC_01_retouch.jpg

01_REDWOOD_sign.jpg

02_REDWOOD_sign.jpg

03_REDWOOD_sign.jpg

04_REDWOOD_sign.jpg

05_REDWOOD_sign.jpg

06_REDWOOD_sign.jpg

07_REDWOOD_sign.jpg

08_REDWOOD_sign.jpg

REDWOOD 3_retouch.jpg

BRAND STRATEGY / CREATIVE CONCEPT / ACTIVATION / CONTENT CREATION / FILM PRODUCTION / PROJECT MANAGEMENT / PARTNER MANAGEMENT / TALENT MANAGEMENT

Creative Agency: KAMP

Production: KAMP

Scenic Photographer: Trash Hand

Activation Photographer: Johnny Nunez

Activation Director of Photography: Matt Hayes

Art Department: Chris Hawthorne @ Hawthorne Industries 

October 2021

KMP_3579.jpg

SnoopGonz_transparentLogo.png



Snoop Dogg and Mark Gonzales, two polarizing personalities of LA anti-culture joined forces to share their collective memories of their great city during the golden era of skateboarding. Kamp worked with adidas Skate to create tools to capture and extend these stories.

We focused the story around two dynamic personalities of LA counter-culture coming together to share their collective memories of their great city during the golden era of skateboarding.

1_adidas_Snoop_Gonz-1882.jpg

2_adidas_Snoop_Gonz-.jpg

3_adidas_Snoop_Gonz-1828.jpg

4_adidas_Snoop_Gonz_-1893.jpg

Campaign imagery positioned Snoop and Gonz as the odd couple as they traverse through a miniature Los Angeles. Based on the collective stories they share.

1_adidas_Snoop_Gonz_-102716-2.jpg

2_adidas_Snoop_Gonz_-102716.jpg

3_7_Snoop x Gonz - 03.jpg

4_7_Snoop x Gonz - 02.jpg


We created a series of short animated videos narrated by the odd couple, illustrated by Gonz, covering notable characters, notorious happenings and legendary moments of the city they grew up in. A suite of 3 films brought the duo’s LA Stories to life with animated versions of Gonz’s iconic illustrations.

KMP_3666.jpg

To celebrate the collaboration we produced a private day party at the iconic and historic Los Angeles location of Randy’s Donuts. With attendance of 400+ influencers, media and retailers, we had a custom painted Snoop x Gonz 1970 Impala on display, an authentic lowrider show featuring eight cars from SelfMade LAX Lowrider club, a DJ set by Snoop x Gonz and custom-baked Snoop x Gonz donuts. The parking lot of LA’s famous Randy’s Donuts was host to the adidas Snoop x Gonz event. A fleet of lowriders, a DJ set by Snoop himself and the attendance of skates biggest names made for a memorable launch of the collection.

BRAND, SOCIAL + COMMUNICATIONS STRATEGY / PHOTOGRAPHY DIRECTION + PRODUCTION / FILM DIRECTION + PRODUCTION / POST PRODUCTION / SCRIPT WRITING / ART DIRECTION / CREATIVE DIRECTION / RETAIL DESIGN / MOTION DESIGN / GRAPHIC DESIGN / TOOLKIT CREATION / SPATIAL DESIGN / EVENT PRODUCTION / EVENT BUILD

Creative Agency: KAMP

Production: KAMP

Campaign Photographer: Mark Oblow

Editorial & Animation: KAMP

Illustration: Mark Gonzales, Brooke Thompson

December 2016

Snoop_Gonz_Thumb.jpg

LAUNCHING SNOOP DOGG AND MARK GONZALES’ LA INSPIRED CAPSULE

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.