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Kamp was approached to create the visual identity for the 25th annual Webby Awards. For the first online-only awards show, we leaned into the hyper-digital aspect of connection where RGB palettes and glitched imagery were moshed together to celebrate the best of the internet.

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We created a toolkit for the Webby’s + partners to use as a framework while building out all assets for the award show. Our intentionally crafted design DNA provided a guideline to deliver a unified message and aesthetic across all platforms and communications.

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Amazon Music is all about fans. During the summer of 2023 the streaming platform reached out to KAMP to craft a festival experience that breaks through the clutter and delights audiences at select 2023 music festivals. Showing up on the ground at Stagecoach and Outside Lands, we created LIVE moments that gave fans unprecedented access to the music and artists they love.

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We turned heads at Outside Lands with a reflective exterior and custom mural by Bay Area artist Chaz Bear. Fans passed through a colorful astera-lit hallway leading into a memorable, music-filled experience that took over the 3-day festival.

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Fans got a chance to rub shoulders with their favorite artists during meet & greets and interview sessions with Bars & Nuggets host Bimma Williams.

ARTIST APPEARANCES

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Stagecoach attendees enjoyed the official festival livestream in our striking, technicolor build. Interactive touchpoints throughout the space kept fans engaged with perks and upgrades to enhance their festival experience.

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Points of interaction throughout included exclusive merch giveaways at custom designed UX screens, Country music artist meet & greets, VIP pass giveaways, and unlimited pics in the Amazon Music LIVE photobooth.

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ACTIVATION / ART DIRECTION / BRAND STRATEGY / CONTENT CREATION / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PARTNER MANAGEMENT / PRODUCTION/ PROJECT MANAGEMENT

Creative Agency: KAMP

Art Department/Build: Hawthorne Industries

Photobooth/Robotic Arm Vendor: Sharingbox

Production: KAMP

Post: KAMP

Summer 2023

IGNITING FANDOM AT YOUR FAVORITE FESTIVALS

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.