PARAMOUNT + SHOWTIME: DEXTER ORIGINAL SIN

By integrating the series' iconic plastic wrap into the actual OOH, KAMP created a simple yet eye-catching execution that immediately reads Dexter.

On the ground activations were dropped into Miami, NYC, and Venice Beach, drawing fans and passersby towards a shocking installation that made clear that Dexter was back to his old game. The idea was so strong that what started as a USA only campaign turned into a worldwide expansion, as Paramount+ partners around the globe were dying to get in on the fun.

KAMP's in-house team of 3D, motion, and VFX artists brought the idea to a massive scale by wrapping famous structures around the world in lifelike plastic wrap. The CGI renders dropped the same day as the IRL activations, leading to fervent speculation across the internet as to what was real and what was ruse.

Real or not, the viral stunt made Dexter fans bloodthirsty for more.

Note: Unlike Dexter, no real plastic was used in our activations—the IRL "plastic" wrap was made from a fully biodegradable material that was recycled after the stunt.