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TOPPS: LEBRON ORIGINS OF GREATNESS
EVERY ORIGIN HAS A FIRST
KAMP was given the opportunity to reveal a once-in-a-lifetime, one-of-a-kind collectors card to the world: The Lebron and Bronny James dual autograph from Bowman 1 of 1. Narrated by Lebron James himself, the card was unveiled at the end of a 60-second film. Lebron tells the Origin of Greatness story by looking at where it all started for him and sharing the distinct origin stories of some legendary first Bowmans; Caleb Williams, Julio Rodríguez, Victor Wembanyama, Caitlin Clark, Bryce Young and Ronald Acuna Jr.
KAMP crafted a set for the film, seen through the mind's eye of our narrator, that reveals the details of this prestigious collector's space. We carefully selected and designed specific corners of the room to align with each athlete and their respective moment of greatness.
The 1-of-1 Bronny and Lebron James Bowman card is revealed in the final shot of this moment defining brand film, marking a new partnership between Lebron and Topps. This new deal sparked conversation and hype across the digital sphere.
"LeBron James joins up with Fanatics Collectibles following 20-year stint with Upper Deck"
- Sports Business Journal
"USC's Bronny James Joins Dad LeBron on Signed 1-of-1 Fanatics Collectibles Card."
- NIL FN
"Lebron James signed the collectible as part of a new multiyear trading card partnership with Fanatics Collectibles."
- ESPN
ART DIRECTION / BRAND STRATEGY / CONTENT CREATION / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN PRODUCTION (FILM)/ PROJECT MANAGEMENT
Creative Agency: KAMP
Director: Michael Johnson
Color: Piñata Post
Mix: Th3rd Sound
Music: Marmoset Music
Production: KAMP
Post: KAMP
January 2024
