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APPLE TV+: SEVERANCE
THE WORK IS MYSTERIOUS AND IMPORTANT
Days before the premiere of the highly anticipated second season of Severance, KAMP collaborated with Apple TV+ to bring the world of Lumon Industries to the middle of NYC’s Grand Central Station.
A large glass cube containing a fully staffed and working office surprised daily commuters. At the end of day one, the stars of Severance showed up unannounced to staff the office themselves. For three hours, Adam Scott, Britt Lower, Zach Cherry, Tramell Tillman, and Patricia Arquette appeared in-character as their “innies," going about tasks, participating in team building exercises, and refining numbers at their work stations.
"Apple TV+ Stages an Eerie Stunt at Grand Central for Severance Season 2"
– ADWEEK
"‘Severance’ Pop-Up Sends
The Internet Into A Meltdown"
– FORBES
"‘Severance’ Cast Brings Lumon Offices to Grand Central Station"
– THE HOLLYWOOD REPORTER
Built using actual props from the series’ iconic set, the stunt operated for 18 hours over the course of two days, continuously drawing huge crowds who couldn't look away. The stunt went viral, creating massive buzz across social and beyond.
GOLD PENCIL AWARD
BRAND SIDE / IN HOUSE
SILVER PENCIL AWARD
EXPERIENTIAL / BRAND INSTALLATIONS
SILVER CANNES LION AWARD
INTEGRATED CAMPAIGN
ACTIVATION / ART DIRECTION / CONTENT CREATION / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PARTNER MANAGEMENT / PRODUCTION / PROJECT MANAGEMENT / TALENT MANAGEMENT
Creative Agency: KAMP
Set Design: KAMP
Art Department: Readyset Inc
Production: KAMP
January 2025
