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adidas running Ultra Boost campaign with Lauren Wasser for Stories of Transformation

adidas Running Ultra Boost Campaign Lauren Wasser 

The Brief: Tell stories that show running’s transformative power.

The Approach: Kamp found people who challenge our idea of what it means to be a runner, and told their story to inspire more people to lace up and write their own story of running and its power to free us, heal us and change us.

The Work: A run club coach became a father figure to prisoners, an LA model lost both legs but found a new way to live, a soccer player turned a stereotype into unstoppable ambition. The short films were teased and then released through adidas social channels.

adidas Ultraboost Stories of Transformation - Frank Ruona

adidas Continental 80 

The Brief: Remove the barriers to sport for young female athletes, and establish adidas as the women’s sports brand. 

The Approach: The sports media world is undoubtedly male dominated. With adidas, we set out to level the playing field for women in sport, creating a platform to provide more opportunity, access and visibility for women of all ages in every sport. Empowering female youth athletes to get in sport, stay in sport, and be the change for the future of sport.

The Work: A fully integrated year long brand campaign, focusing on four key moments: Pre-Holiday, International Women’s day, Women’s World Cup and International Day of the Girl. Throughout these four key moments, we launched a campaign across all channels, encompassing broadcast, athlete and brand social, athlete video series, eComm takeover, OOH, retail, a Twitter female highschool livestream platform, and two youth sports activations as a proof point to taking action to create real change.


adidas She Breaks Barriers - Nora 

icon helmets

Oregon Justice Reform Center Measure 11

adidas Fearless AF NYC Marathon

adidas Damian Lillard Pusha T 

The Brief: Introduce Netflix’s Strong Black Lead during the BET Awards to target a majority black, captive audience.

The Approach: Turn Strong Black Lead into a platform for social purpose. Energize a movement, not a moment.

The Work: A compelling message narrated by one of Netflix’s youngest stars closes in a powerful scene inspired by an iconic moment in black entertainment history.

Netflix Strong Black Lead Great Day in Hollywood-BET-awards

adidas skateboarding krooked mark gonzales

The Brief: Promote the new HBO mini-series, WE ARE WHO WE ARE, through a digital space of ACTIVATIONS, PARTNERSHIPS and INFLUENCER MARKETING that engages anaudience who will feel seen by the series. 

The Approach: Create experiences that celebrate the discovery and explorative spirit in each of us. We collaborated with a number of YOUNG ARTISTS that represent a wide range of interests and identities.

The Work: WRWWR X NTS RADIO was one of many strategic components to the campaign. We teamed up with cult favorite streaming hub NTS on a 5 episode We Are Who We Are Coming-of-Age Radio Series. Accompanying new episodes of the hit series, each 1 hour episode introduced listeners to more of the shows themes, inspirations, plot points told through the cast and crew who brought it to life. Radio programming continued throughout the duration of 
the season.

[All We Are Who We Are x NTS Episode available here. ](https://www.nts.live/shows/we-are-who-we-are "All We Are Who We Are x NTS Episode available here. ")


HBO We Who We Are NTS Radio Episode 1 gif

HBO We are who we are nts kamp grizzly

adidas Alpha Bounce 

adidas James Harden Imma Be A Star MVP NBA

adidas Snoop Gonz Animated Spot

adidas Running Alpha Bounce video

adidas Stories of Transformation Lauren Wasser

The Brief: Remove the barriers to sport for young female athletes, and establish adidas as the women’s sports brand.

The Approach: The sports media world is undoubtedly male dominated. With adidas, we set out to level the playing field for women in sport, creating a platform to provide more opportunity, access and visibility for women of all ages in every sport. Empowering female youth athletes to get in sport, stay in sport, and be the change for the future of sport.

The Work: A fully integrated year long brand campaign, focusing on four key moments: Pre-Holiday, International Women’s day, Women’s World Cup and International Day of the Girl. Throughout these four key moments, we launched a campaign across all channels, encompassing broadcast, athlete and brand social, athlete video series, eComm takeover, OOH, retail, a Twitter female highschool livestream platform, and two youth sports activations as a proof point to taking action to create real change.
