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UBER EATS x PETSMART
THE BEST PET HOUSE EVER
To announce PetSmart delivery on Uber Eats KAMP designed and built the Best Pet House Ever; a larger than life pet house furnished with the ultimate selection of PetSmart product and $1M worth of promo codes for delivery on Uber Eats.
Every product could be purchased via a listing on Zillow. For the first time on the platform, we made the 3D tour experience shoppable, so guests could explore every inch of the house, clicking on PetSmart products to reveal daily deals and promos for delivery on Uber Eats.
To create awareness for the Zillow listing, we announced it on paid social and created an IRL open house in NYC inviting media and the most-loved pets on the internet to take the tour.
Pet owners captured organic content of their pets exploring every room, discovering treats, and showcasing the numerous amenities and delights throughout the house. Our influencer content strategy sustained attention post-launch to drive continuous traffic to the shoppable Zillow listing.
The playful, immersive experience created buzz and excitement across social. Shoppers spent an average of nearly three minutes on the listing, resulting in a significant increase in sales on Uber Eats.
ART DIRECTION / BRAND STRATEGY / CAMPAIGN STRATEGY / COPYWRITING / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PARTNER MANAGEMENT / PHOTOGRAPHY / PROJECT MANAGEMENT / TALENT MANAGEMENT
Creative Agency: KAMP
Director: Ali Roberto
Set Construction: Acme Studios, Matchless
Production: KAMP
Post: KAMP
September 2023
