Kamp Grizzly led the development of a 30 sec video celebrating the streaming service's commitment to diverse and inclusive storytelling. The spot aired during the 2018 BET Awards with powerful results.
Kamp Grizzly’s concept channeled the essence of Art Kane’s classic 1958 portrait, A Great Day in Harlem (shown above).
Renown photographer Kwaku Alston was brought in to re-create the photo featuring the cast of 47 actors, directors, and showrunners from 20-plus Netflix Original shows, films, and documentaries.
Dubbed A Great Day in Hollywood, the project, which included a film scripted by Kamp Grizzly and directed by Lacey Duke, showcased luminaries like Spike Lee, Ava DuVernay, Laverne Cox, Lena Waithe and Nia Long.
The original full video was cut for impact and ran continually during the BET Awards, one of the largest black audiences for broadcast, with 4.3M total viewers across 8 Viacom networks. An extended version is available on the Netflix YouTube channel with 539K views. The accompanying targeted social media garnered strong interest as well. The Strong Black Lead Twitter account has 54K followers (with 46K retweets and 110K likes), Instagram has 119K followers, and Facebook has 92K followers (with 81K likes for the video).