Netflix looked to establish a coming out moment for their @Strongblacklead campaign and create a larger movement that would disrupt Hollywood and change media for the better.
So during the 2018 BET Awards, A Great Day In Hollywood aired.
A Great Day In Hollywood was inspired by the legendary Great Day In Harlem photo. That moment captured the spirit of New York City in 1958, which was the epicenter of the jazz world and was considered the golden age of jazz.
The goal was to bring that feeling and energy back with A Great Day In Hollywood, representing a moment in time where black people are getting more opportunities across the TV/film industry. It was a true coming out celebration.