An assignment to create a first-of-its-kind, unified brand experience to disrupt and change the game forever.
An unprecedented two-day festival blurring the line between basketball and culture, featuring live performances, exclusive product drops, speaker panels, customization and more. A true collaboration between the city of Los Angeles and adidas, empowering creators to shape the future of the game.
747 Warehouse St - An event in basketball culture.
A series of creative installations and interactive content gave an exclusive look behind the scenes of how the brand creates, taking guests on a guided warehouse tour of adidas’ most innovative product and rich brand history. A work in progress fostering a two-way conversation between adidas and creators.
The culture’s most important artists and musicians. A head-to-head bball showdown between Team Snoop and Team 2 Chainz on a Pharrell inspired court. Icons of culture discussing their process at #TLKS.
With over 94,000 scans and close to $1M in sales, the custom 747 Warehouse St RFID raffle-to-purchase program drove guests to swipe their event wristbands at beacons placed throughout product installations for the chance to purchase 747 exclusive product.
Love the shoe, swipe the beacon, win the raffle, purchase the product.