An assignment to create a first-of-its-kind, unified brand experience to disrupt and change the game forever.

An unprecedented two-day festival blurring the line between basketball and culture, featuring live performances, exclusive product drops, speaker panels, customization and more. A true collaboration between the city of Los Angeles and adidas, empowering creators to shape the future of the game. 

747 Warehouse St - An event in basketball culture.

94K
RFID scans over two days
24K
Live streams
20K
Guests
2.2M
Social engagements

Immersive Brand Experiences

A series of creative installations and interactive content gave an exclusive look behind the scenes of how the brand creates, taking guests on a guided warehouse tour of adidas’ most innovative product and rich brand history. A work in progress fostering a two-way conversation between adidas and creators.

360 Programming

The culture’s most important artists and musicians. A head-to-head bball showdown between Team Snoop and Team 2 Chainz on a Pharrell inspired court. Icons of culture discussing their process at #TLKS.

16 hours
Open-source workshops
19
Live performances
20+
Elite athlete/celebrity showcases

Innovative Commerce

With over 94,000 scans and close to $1M in sales, the custom 747 Warehouse St RFID raffle-to-purchase program drove guests to swipe their event wristbands at beacons placed throughout product installations for the chance to purchase 747 exclusive product. 

Love the shoe, swipe the beacon, win the raffle, purchase the product.

14
Exclusive product drops

Strategy
Brand Strategy
Social Strategy
Communications Strategy

Design
Creative Direction
Art Direction
Retail Design
Motion Design
Graphic Design