Portugal. The Man: Rich Friends

New music video featuring Glenn Howerton.

In early June of 2017, Wieden+Kennedy came to Kamp with an initial music video concept for Portugal. The Man’s new song, "Rich Friends.” Once we finalized the creative concept, we set forth to direct, shoot and edit the music video. 

"Rich Friends" is the second single from their 8th studio album, Woodstock, which was released on June 18th. The story is told through various sets of pop-up ads and features It’s Always Sunny in Philadelphia star, Glenn Howerton.

In conjunction with the music video, we built an interactive version on a standalone website: chardonnayandadderall.com.

Thrillist listed it as one of "The Best Music Videos of 2017 (So Far)."