adidas Womens: The Future Issue

adidas Originals asked Kamp to create an initiative that would allow young female creators to express themselves through fashion and style.

We partnered with the Fashion Institute of Design & Merchandising to bring together 10 students from the NYC Fashion Club program. Each student was tasked with styling a look to be featured in the adidas Originals Future Issue lookbook.

Accomplished stylist, Zanna Roberts Rassi, mentored and encouraged the students to express their individuality and unique style aesthetics in their looks.

Each student's vision was captured by photographer Sasha Samsonova, which we then used to create the Future Issue Lookbook.

Strategy
Brand Strategy
Social Strategy
Communications Strategy

Design
Creative Direction
Art Direction
Graphic Design