adidas Running:
Sound Mind Sound Body

As a part of the larger AlphaBOUNCE launch, the first running shoe created for athletes instead of runners, Kamp created an exclusive experience for elite high school student-athletes at Sound Mind Sound Body Football Academy.

Kamp transformed a space under the bleachers of a football stadium into a journey through a zone where limitations ceased to exist. The journey guided players through three primary stages of reaching a state of flow - the cornerstone concept behind the AlphaBOUNCE launch.

To close, each student was gifted a pair of AlphaBOUNCE by Chris Johnson, the fastest man in football.

Read more about the full activation here.

Strategy
Communications Strategy

Design
Creative Direction
Art Direction
Motion Design
Graphic Design