adidas Running: HERE TO WIN

March Madness adidas alphaBOUNCE Giveaway in Lawrence, KS.

On Saturday, March 25th Kamp landed in Lawrence, Kansas with adidas Running to produce a one-of-a-kind shoe giveaway and watch party for the University of Kansas March Madness Elite 8 game.

Using a socially driven contest on Twitter, Jayhawk fans in Lawrence entered their names into a raffle by showing their school pride in Tweets using the hashtag #alphaBOUNCE. When their name was drawn as a winner they’d receive a direct message from @adidasus directing them to run down to our outdoor watch party to claim their shoes.

The giveaway saw a lot of happy KU fans walk away in fresh sneakers after spending some time in our space, watching the game, shooting around on a basketball hoop and having a frosty beverage.