The adidas Uprising Summer Championship is a grassroots basketball invitational for top high school athletes held annually in Las Vegas, NV.
Kamp was tasked to create a branded experience, insert the brand into the conversation, and engage the young athletes in attendance.
We designed and produced a multifaceted, four day, immersive athlete lounge experience and PR event in Planet Hollywood Casino & Resort that included: athlete influencer activations, a half-court skills challenge course, a super slo-mo dunk cam, gaming stations, a barber shop, new product preview fitting rooms, food and drink charging stations, r&r massage area and customization stations.
adidas Basketball stars including James Harden, Damian Lillard, Derek Rose, and Andrew Wiggins were in attendance to coach, perform, preview their signature products, and inspire the youth.
Over 5,000 young athletes as well as media from around the world attended, interacted and conversed about adidas and #LVL3.