A creative community is stronger through collaboration via the sharing of new ideas and processes. Factory 55 was created as an artist incubator to launch adidas P.O.D. footwear, delivering on adidas' campaign promise of “Great alone, better together”.
Factory 55 encouraged every single participant to make something with their own two hands, sharing their methods with others and leaving with a finished product created purely through collective self-expression.
Inviting local creators to join the discussion - We put their names above their communities, then went to work getting our hands dirty together on the ground.