Delivering the unexpected creates disruption. At CES, Kamp and Netflix joined forces to troll the massive event and launch a new series with a phony startup promising eternal life through lab-grown bodies.
Playing on the expectations of CES attendees, Psychasec was nothing more than a fictional tech company from Netflix’s new series Altered Carbon. The bait and switch approach created a massive conversation from our small footprint and stole the show in an ultra-crowded environment.
And while the buzz spread, the line between reality and fantasy continued to blur with staged protests and booth vandalism to build on the conversation and feed the media frenzy.