Working with our brand activation partners, we believe impacting culture is the key to earning the hearts, minds, and spending power of modern consumers. 

adidas 747 warehouse st  activation pharell court

adidas Complexcon Long Beach

The Brief: Launch the inaugural Beyonce x adidas collection through integrated campaign to ensure overall product sell-through.

The Approach: Kamp worked collaboratively with Beyonce’s Parkwood team to create a disruptive end-to-end strategy that would break the internet and position the collection on pop-culture’s radar. 

The Work: A fully integrated campaign, with Beyonce at the heart of the creative across all channels, encompassing social, eComm takeover, out-of-home media, and a disruptive seeding stunt that had the Beyhive glued to their screens.

[Campaign Recap Video](https://kampgrizzly.com/work/adidas-ivy-park-seeding-recap-beyonce?filter=activation "Campaign Recap Video")

[Ivy Park on adidas.com](https://www.adidas.com/us/ivypark "Ivy Park on adidas.com")

adidas Ivy Park Beyonce Seeding

Netflix Altered Carbon Ces 2018

Stance Fenty Rianna NYC Event

adidas World Cup 2019 Activation Los Angeles

The Brief: Launch BETTY, a new series by HBO through organic experiential, digital and social extensions to engage and evangelize the core BETTY audience

The Approach: By utilizing multiple online formats and channels, we engaged with our audience in a digital first approach to build BETTY buzz that centered around the show’s theme of meet-ups and community.

The Work: Launched a Live Series Premiere Party with a curated lineup of Live DJs  and performances, complete with Cast appearances leading into the Series premiere on HBO.

Imagining Betty as a lifestyle brand, we collaborated up with artists to create limited merch for the greater Betty Community through seeding and a limited Giveaway facilitated by Hypebeast, Hypebae and the Berrics.

Our roster spanned skate crews, art collectives, street photographers, artists, models and filmmakers. And in turn these members shared to their social channels the importance 
of community in times like these.


Launched a Live Series Premiere Party with a curated lineup of Live DJs  and performances, complete with Cast appearances leading into the Series premiere on HBO.

HBO Betty IG Feed 

HBO Betty Launch Merch

Kamp Grizzly, adidas, and the Yeezy brand set up pop-up lemonade stands around the country to give back to the community.

West was joined alongside his family members, wife Kim Kardashian and his children, North, Saint and Chicago, at the first location aptly situated at The West’s Estate in Calabasas. Partnering up with adidas and families all across America, the lemonade stands were stocked with limited pairs of the YEEZY Boost 700 V2 “Geode.” All proceeds made from the stands went towards National Alliance for Mental illness, a charity chosen by Kanye West himself.

Additional locations popped up over America over the course of the campaign. 

Indianapolis, IN
Missouri, TX
Waterloo, IA
Minneapolis, MN
Alton, IL
West Chester, OH
Belle Fourche, SD
Cedar Rapids, IA

adidas Yeezy Boost - Lemonade Stand Calabasas

Cult Classic Magazine is a Portland-based collective commissioning and
publishing creative works across America.
The magazine serves as a platform to preserve, promote and support timeless
underground creatives who make up the undercurrent of culture.

Cult Classic Kamp Grizzly Reel

The Brief: Launch the adidas P.O.D. System Franchise in the US market, landing the product in streetwear culture, driving hype, and reinvigorating the Boost technology.  

The Approach: Rethink how adidas launches a brand new franchise using a hyper-local IRL campaign that focused on seeding the product and storytelling to targeted cultural tastemakers and communities in LA, CHI, ATL, MIA and NYC.

The Work: Kamp delivered a three-month campaign that hit every major consumer touchpoint, including a three-part influencer seeding & OOH campaign, key boutique activations, adidas own retail events, hyper-local social asset creation, and a five-day creative incubator in Brooklyn, NY.

adidasOriginals PODSYSTEM FW18 Recap 081418KG

adidas POD Factory 55 

On April 17th, 2019 adidas Originals and Kamp Grizzly hosted an immersive experience that celebrated the release of the adidas Originals and Donald Glover footwear collection through the eyes of the creator. 150 guests were invited to a mansion in Silver Lake, Los Angeles where they were immersed in a film viewing experience inspired by the short films directed by Donald Glover himself. 

Small groups were guided through the house by a dedicated "host" – creating an intimate and hype-free evening that culminated with a backyard BBQ and a moderated group conversation with Donald Glover and his team of creators. Each room was designed as a timed experience. 

The 360 communication strategy extended the narrative and coverage by top media outlets. Social engagement rates hit well above set KPI’s with powerful metrics across the big three social media platforms resulting in the product reaching 100% global sell-through within hours of release.

adidas Donald Glover Nizza Launch Event

The Brief: Promote the new HBO mini-series, WE ARE WHO WE ARE, through a digital space of ACTIVATIONS, PARTNERSHIPS and INFLUENCER MARKETING that engages anaudience who will feel seen by the series. 

The Approach: Create experiences that celebrate the discovery and explorative spirit in each of us. We collaborated with a number of YOUNG ARTISTS that represent a wide range of interests and identities.

The Work: WRWWR X NTS RADIO was one of many strategic components to the campaign. We teamed up with cult favorite streaming hub NTS on a 5 episode We Are Who We Are Coming-of-Age Radio Series. Accompanying new episodes of the hit series, each 1 hour episode introduced listeners to more of the shows themes, inspirations, plot points told through the cast and crew who brought it to life. Radio programming continued throughout the duration of 
the season.

[All We Are Who We Are x NTS Episode available here. ](https://www.nts.live/shows/we-are-who-we-are "All We Are Who We Are x NTS Episode available here. ")


HBO We Who We Are NTS Radio Episode 1 gif

HBO We are who we are nts kamp grizzly

A media stunt at CES 2018, featuring the fictitious company, Psychasec, turned heads and hijacked headlines in support of the Netflix show, Altered Carbon.

Hundreds of millions of people around the world became suddenly aware. bloggers and consumer tech websites were eager to share the activation which made headlines globally.



Netflix Altered Carbon Booth Gif

Netflix Altered Carbon CES 2018 Booth

The Brief: Own share of voice at All-Star Weekend 2018.

The Approach: All-Star Weekend is for industry insiders. People who truly love the game and the culture are kept out by high ticket prices and VIP guest lists. We decided to democratize All-Star Weekend, creating a first-of-its-kind brand experience bringing together the best of basketball, music, and sneaker culture.

The Work: 747 Warehouse St was a 2 day sport and culture festival combining immersive experiences, exclusive sneaker drops, community engagement, and live music performances. The event was attended by over 18,000 consumers and dominated the landscape of ASW 2018.

adidas 747 Warehouse Harden Engine Room

747 Warehouse Parley

adidas 747 warehouse parley

The Brief: Launch the adidas P.O.D. System Franchise in the US market, landing the product in streetwear culture, driving hype, and reinvigorating the Boost technology. 

The Approach: Rethink how adidas launches a brand new franchise using a hyper-local IRL campaign that focused on seeding the product and storytelling to targeted cultural tastemakers and communities in LA, CHI, ATL, MIA and NYC.

The Work: Kamp delivered a three-month campaign that hit every major consumer touchpoint, including a three-part influencer seeding & OOH campaign, key boutique activations, adidas own retail events, hyper-local social asset creation, and a five-day creative incubator in Brooklyn, NY.

kustoo-adidas-Pod-2018

adidas P.O.D. Influencer Seeding Billboard 

adidas Ivy Park Seeding Recap Beyonce

The Brief: Drive awareness of new Eats Pass subscription service by creating surprise and delight moments for current subscriber base.

The Approach: A summertime merch drop exclusive
to Eats Pass subscribers that brought back together two New York City icons – Shake Shack and Staple Pigeon.

The Work: An digital campaign centered around a microsite experience and encompassing strategy, social media, web development and an apparel capsule collection collaboration. 

A summertime merch drop exclusive
to Eats Pass subscribers that brought back together two New York City icons – Shake Shack and Staple Pigeon.

Uber Eats Shake Shack Staples Exclusive Drop

Uber Eats 2020 Shake Shack Staple Pigeon Merch Drop

The Brief: Own share of voice at All-Star Weekend 2018.

The Approach: All-Star Weekend is for industry insiders. People who truly love the game and the culture are kept out by high ticket prices and VIP guest lists. We decided to democratize All-Star Weekend, creating a first-of-its-kind brand experience bringing together the best of basketball, music, and sneaker culture.

The Work: 747 Warehouse St was a 2 day sport and culture festival combining immersive experiences, exclusive sneaker drops, community engagement, and live music performances. The event was attended by over 18,000 consumers and dominated the landscape of ASW 2018.



adidas 747 pharrell court

The Brief: Announce the arrival of White Castle to the Uber Eats app.

The Approach: A new twist was given to a 
15 year-old cult film classic: Harold & Kumar Don’t Go To White Castle (they get it delivered).

The Work: Kamp delivered an eating experience you couldn’t find anywhere else with a digital campaign seeded through a network of influencers and owned social channels and included campaign and PR strategy, content production, 
and IP procurement.

Uber Eats White Castle Seeding

The Brief: Own share of voice at All-Star Weekend 2018

The Approach: All-Star Weekend is for industry insiders. People who truly love the game and the culture are kept out by high ticket prices and VIP guest lists.We decided to democratize All-Star Weekend, creating a first-of-its-kind brand experience bringing together the best of basketball, music, and sneaker culture.

The Work: 747 Warehouse St was a 2 day sport and culture festival combining immersive experiences, exclusive sneaker drops, community engagement, and live music performances. The event was attended by over 18,000 consumers and dominated the landscape of ASW 2018.


adidas 747 warehouse activation future craft 3D printed

adidas asw 747 warehouse future craft

The Brief: Announce the arrival of White Castle to the Uber Eats app.

The Approach: A new twist was given to a 
15 year-old cult film classic: Harold & Kumar Don’t Go To White Castle (they get it delivered).

The Work: Kamp delivered an eating experience you couldn’t find anywhere else with a digital campaign seeded through a network of influencers and owned social channels and included campaign and PR strategy, content production, 
and IP procurement.
