Saxx Underwear: Free To Move

The Kevin Love Signature Collection.

We worked with Saxx Underwear on their collaboration and collection with, NBA Champ and Cleveland Cavalier, Kevin Love.

We hopped in an old pick-up truck and hit the open road through the great American West; paying homage to his life on the road as a professional athlete, as well as a kid growing up in the northwest.

In collaboration with photographer, Aaron Brimhall, we set to capture the importance of escaping the pressure of everyday-life and finding the freedom to move.

On Feb. 3rd, we unveiled the collection by bringing together top tier influencers and media partners in New York and celebrated w/ music, vintage video games, custom Kevin Love inspired cocktails and food.