ICON Motorsports: Angled for Attack

Portland based company ICON Motorsports came to us for a product video showcasing its new Airframe Pro motorcycle helmet.

In collaboration with their creative team we set our sights high, looking to create a completely 3D execution. We worked seamlessly with ICON to model, texture, and light the helmet to create photo realistic content that accurately represented their innovative design.

Our animation and editorial teams worked together to tell the story of the AFP through dynamic camera animations and subtle editorial. We used a combination of motion designed titles and integrated graphics to highlight the product feature and clearly define what sets the Airframe Pro apart.

Our friends at DigOne joined the party, adding sound design that elevated the visuals resulting in one of the most viewed ICON product videos to date.