Patrón Tequila:
Margarita of The Year 2016

Each year Patrón's Margarita of The Year campaign searches for the best margarita in the world. For 2016, they asked Kamp to come up with a new film treatment to take the initiative to the next level.

We set a creative direction that would look and feel as authentic as the margarita is to the country and as the ingredients are to the land. The tone was dark and moody, yet natural and cinematic.