adidas Skateboarding
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Hardies Hardware

Kamp hit the Bronx with Tyshawn Jones and the Hardies crew to create a video and toolkit for their collaboration with adidas Skateboarding.

Tyshawn linked with the Go Hard Boyz to run the block, Casanova's song, "Don't Run" was the soundtrack and the rest is skateboard history.d

To celebrate the launch of the collab, we took over a pop-up in NYC's Lower East Side. The event featured an extended cut of the film and the night was capped off with a performance by Casanova.

Strategy
Social Strategy
Communications Strategy

Design
Creative Direction
Art Direction
Graphic Design
Toolkit Creation