adidas Skateboarding x A$AP Ferg:
Trap Lord

Building off of 2015’s successful collaboration with A$AP Ferg, adidas Skateboarding came back to Kamp in the Fall of 2017 to help launch the second Trap Lord line, further bridging the gap between skate culture and hip-hop.

Set in a dilapidated hospital in Detroit, we showcased the collection amongst a crew of young Detroit locals and members of Ferg’s crew. In addition to capturing content for the lookbook and toolkit, Kamp produced the official music video for Ferg’s single “Nandos” off his latest album Still Striving. The video was released exclusively on Ferg’s VEVO channel as well as other high traffic sites like Hypebeast and World Star Hip Hop.

On Friday September 1, 2017, an empty lot in the LA Arts District was transformed to host the LA stop of the Skate Copa Court world tour and the A$AP Ferg collection launch, which included a pop-up display of the line and a live performance by the Hood Pope himself.

Brand Strategy 
Social Strategy 
Communications Strategy

Creative Direction 
Art Direction 
Graphic Design 
Toolkit Creation