adidas Basketball: LVL3 2017

Every summer adidas hosts the Uprising Summer Championship: a grassroots basketball invitational for top high school athletes in Las Vegas, NV.

On July 27 and 28, 2017, to coincide w/ Uprising, we hosted LVL3. It has become the premiere grassroots basketball event of the summer. For the second year in a row we helped position the brand as the most authentic brand for the basketball creator.

NBA stars James Harden, Derek Rose, Damian Lillard, Andrew Wiggins and more, took center stage to help facilitate training sessions, dunk contest, 2-ball challenge, product seeding and a 360 Dunk Cam.

adidas Basketball LVL3 2017: James Harden dances with the crowd
adidas Basketball LVL3 2017: slam dunk contest
adidas Basketball LVL3 2017: Damian Lillard passes out product seeding kits to the attendees

The Drop was an area within the Creators Lounge dedicated to the debut of an adidas hype retail experience featuring cross category products and exclusive drops.

adidas Basketball LVL 2017: View of the exclusive premium retail experience, The Drop.
adidas Basketball LVL 2017: View of the exclusive premium retail experience, The Drop's, Crazy Explosive product wall.
adidas Basketball LVL 2017: View of the exclusive premium retail experience, The Drop.

DJ Esco helped usher things along as the official hype man of LVL3 dunk contest and 2 ball challenge. Recording artists DRAM, Mike Will Made It and MadeinTYO capped off the experience with surprise performances.

With over 6,400 in attendance, sold-out exclusive product, unrivaled access to NBA talent, activations built to leverage individual expression, 45 unique pieces of coverage (to date) and 1.4M in social views alone, LVL3 left its mark on the summer basketball circuit.

adidas Basketball LVL3 2017: D.R.A.M. On-Stage Live Performance
adidas Basketball LVL3 2017: Hypeman, DJ Esco, takes a selfie with the crowd.
adidas Basketball LVL3 2017: MadeinTYO On-Stage Live Performance.

Strategy 
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