adidas Soccer:
The Mercury Center

To reinforce their position as the creator brand; adidas Soccer approached Kamp to help launch their Mercury Pack footwear collection in a new way.

A bold product deserved a bold statement, so Kamp and adidas created a one of a kind activation that would make waves not only for the brand, but for the sport itself - The Mercury Center.

Dedicated to creation both on and off the pitch, The Mercury Center was an incubator for creativity where soccer players joined forces with talented customizers, designers, creative technologists and artists in order to deliver a series of firsts.

The result was a content factory, media event, consumer experience and true creative production space rolled into one.

Strategy
Brand Strategy
Social Strategy
Communications Strategy
Copywriting

Content
Photography Direction
Photography Production
Film Direction
Film Production
Post Production
Copywriting
Scriptwriting