adidas Skateboarding x A$AP Ferg:
We Go

Renowned Harlem rapper A$AP Ferg teamed up with adidas skateboarding to commemorate the creative life of A$AP Mob founder, A$AP Yams. 

We teamed up with Hip-Hop photographer Brock Fetch to capture Ferg and crew in the streets of NYC in the spaces and places that inspired the collection.

The campaign was kicked off with a photo show and party at Art Basel Miami, celebrating music and art through the lens of crew camaraderie.

Strategy
Brand Strategy
Social Strategy
Communications Strategy

Design
Creative Direction
Art Direction
Graphic Design
Toolkit Creation