adidas Running: AlphaBOUNCE

Since its inception, the Global adidas Running team and Kamp have partnered to cement AlphaBOUNCE as THE running shoe for athletes that run for their sport.

This film was the leading piece of the SS17 campaign, the third Kamp Grizzly had produced for this model.

With four top athletes, the campaign film sampled legendary spoken-word artist Gil Scott-Heron's "Running," highlighting the reason these four elite competitors run - to dominate their sport.

Read more about the full activation here.

Strategy
Concept Strategy
Social Strategy
Communications Strategy

Design
Creative Direction
Art Direction
Graphic Design
Retail Design
Toolkit Creation