adidas Originals enlisted Eddie Huang to make two pairs of shoes to keep things cool when the kitchen heats up. A kitchen ready Superstar and the adilette were given a Huang’s World makeover featuring his signature pink color pop and a map representing his journey through the kitchens of the world.
To celebrate, we created "Huang's World," a pop-up restaurant experience in the heart of NY’s lower east side. For 3 nights, we served Eddie's favorite dishes from his travels around the globe, featuring a different chef each night to serve up something fresh.
Consumers were invited to enter Eddie's World, enjoy a tasting menu, and interact with the products in a fashion only adidas can offer. The spot was packed from open to close each night and the event provided a fresh take on the often-played-out sneaker drop.