adidas Athletics x Reigning Champ

In 2016, adidas Athletics was launched to elevate the apparel game by blurring the lines between performance and style focused sportswear.

Kamp was asked to help deliver the story for its inaugural collaboration with Canadian premium athletic line, Reigning Champ.

We needed to clearly outline the mission behind adidas Athletics - to create comfortable and stylish apparel for pre and post competition.

The story is anchored by the headline “The Game Will Take You Places,” a multi-chapter campaign featuring some of adidas' best and brightest athletes.

The campaign showcases introspective stories by Denver Broncos Linebacker Von Miller and Toronto Raptors Kyle Lowry looking at their career from a birds eye view and speaking to the places the game has taken them.